As the seasons slowly progress from green to grey, I find myself facing more challenges than ever before. I’ve been handed much more responsibility, and with it I’m using every ounce of courage I have to set forth into the right direction.
Design is something that is so important to me, near and dear to my heart. I’m learning how trends can affect ideas for consumers as well as how important it is to stay true to brand. This has me asking myself, what is my brand, what is her name, her story? Who is Allison Jenkins, and what does she have to show the world?
Branding is another thing in itself, but becoming a brand with substance is key to surviving in todays world. I want to maintain substance, sustainability, and ethics. But being entangled in a fashion forward industry almost makes this seem backward.
There are ways that we can take the steps to change, and fly in the right direction. Whether it is shopping second hand, renewing second hand, buying more thoughtfully curated clothing, clothing that has transparency and standards when it comes to chemicals, dyes, water used, and carbon footprint. As a consumer I push myself constantly to keep these things in mind. Yes, I have bought into trends, and have purchased newer styles from bigger fast fashion brands within the past year. However, it is safe to say that over 50% of the time I have been more conscious of my affect of the purchase I’m making, and I cannot fail to mention how much more a treasure/wear my second hand pieces.
With this information I’m trying to develop a catalogue in my mind of what aspect of design and sustainability I will be able to maintain in order to pursue my endeavors in the (most likely not so near) future. It’s important to me to withhold these values, and to not harshly contribute to the continuous wasteland that is starting to become our dear planet.
So with these words I ask you: how will you fly today? Tomorrow? Ten years from now?
And when you fly, where will you be landing?